The elevator pitch does the heavy lifting in the world of business and commerce. And, because the elevator pitch is so important to attracting new business (or employment), we should strive to make our pitch better, more effective, more compelling. Once we’ve got it perfected, we stick with it, right? Ehh, not so much.
Listen to the podcast below for the Ups and Downs of the Elevator Pitch (click the green arrow to listen).